Direct marketing specialists City Business Solutions states that direct marketing is the key for building brand loyalty. The firm outlines four main ways that direct marketing helps.
Chicago-based sales and marketing firm, City Business Solutions specializes in implementing several major direct sales and marketing campaigns. The firm knows that brand loyalty is important to a brand because it is what helps a company to grow. City Business Solutions builds their clients’ brand loyalty by connecting with customers on a face-to-face basis and creating a personal relationship between the customer and the brand.
Brand loyalty is the act of consumers consistently purchasing a product or choosing to go with a company. Companies today typically build this loyalty through strong marketing campaigns that influence consumers, as well as high-quality products or services. In previous years, before direct marketing became popular with brands, customers would decide on one brand to create a bond with and then stay loyal to existing and new products that the company would release.
Brand loyalty is important for a company because it will lead to an increased market share, higher profits and better goodwill among customers. But brand loyalty has been falling as customers seek out competitive offers from other companies. Customers now have more of an emphasis on getting a bargain rather than being loyal to a brand they once previously dealt with.
Direct marketing firm City Business Solutions states that direct marketing is the key for building brand loyalty. The firm explains the four ways that their direct marketing campaigns build brand loyalty for its clients.
- It delivers a memorable experience every time
Delivering a service that is expected is great, but going beyond a customer’s expectation is the first step in building brand loyalty. City Business Solutions offer a face-to-face service using direct marketing methods which allows customers to identify and personalize a brand.
- Rewards loyalty
By offering existing customers rewards for remaining a loyal customer, and additional rewards on a customer’s birthday allows the brand to make the customer feel valued as much as new customers.
- Asking customers what they think and act on it
Customers are a firm’s best source of feedback about their products and services. Surveying customers is one thing, but actually implementing their feedback into the business, and letting that customer know that they have done so will help foster customer loyalty. City Business Solutions use their direct marketing to allow feedback to be generated instantly which can be inputted into the very next customer.
- Turning the negative to the positive
Some 49% of consumers state that they are more likely to visit a business after reading a positive online review, and 69% trust online reviews as much as personal recommendations. Customers have a range of options to voice their opinion of businesses and companies.