At City Business Solutions they have a competitive nature and a winning mentality, constantly striving to be the best. The firm were inspired by Vince Lombardi’s ‘what it takes to be number one’ speech and used it as inspiration for one of their morning meetings.
Vince Lombardi was born in Brooklyn, New York in 1913. Lombardi was a successful American Football player, coach and executive but was best known as the head coach of the Green Bay Packers during the 1960s. Lombardi led the team to three NFL championships and achieved victories in the first two Super Bowls (1967 and 1968).
Inspired by Lombardi’s success, City Business Solutions came across a speech Lombardi made following his success in American Football. The firm have highlighted their favorite quotes from the speech titled ‘What it takes to be number one’.
“Winning is not a sometime thing; it’s an all the time thing. You don’t win once in a while; you don’t do things right once in a while; you do them right all of the time. Winning is a habit.” City Business Solutions particularly like this quote because they encourage their team to develop good habits, and winning is the ultimate good habit.
“There is no room for second place. There is only one place in my game, and that’s first place.” City Business Solutions believe that their team should all adopt this attitude and want to continuously develop themselves so that they are able to win and succeed. No one should want the runner up prize, they should want to be number one and the best at everything they do, insists the firm.
“It is a reality of life that men are competitive and the most competitive games draw the most competitive men. That’s why they are there – to compete. The object is to win fairly, squarely, by the rules – but to win.” City Business Solutions believe that the sales and marketing industry is one of the most competitive industries to be a part of and that only the most competitive of people will be a success. That desire to succeed should burn inside everyone but it has to be done right, points out the firm.
City Business Solutions used these quotes and Vince Lombardi’s success story in one of their motivational meetings to inspire their team to succeed. The firm holds daily meetings in order to motivate and inspire their representatives. Each day the firm highlights someone who has inspired them, and helps each individual to develop new skills. The morning meetings are a great way to prepare each individual for the day ahead, by helping them set the right attitude and attain success.
City Business Solutions is an outsourced sales and marketing firm based in Chicago. The firm specializes in a personalized form of marketing which allows them to connect with consumers on behalf of their clients’ brands. The firm works closely alongside their clients to develop highly unique campaigns and then takes these campaigns directly to consumers via face-to-face marketing techniques. This helps to forge long-lasting and personal connections between brand and consumer and often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.